AgriTIERRA Branding, Positioning and Website

The development of a new website for an agrifood consultancy linking Latin America and the UK that entailed the development of refreshed brand image and a focused positioning exercise.

Key to the success of the website was the messaging that came out of the positioning exercise. The focus was on distilling the human side of the consultancy that entails a wide global network of local experts and a focus on sustainability while balancing a focus with technology. This was incorporated in the selection of a colour palette, images and textures inspired by the food chain and nature and a design that utilises clean, modern themes and white spaces.